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E-Commerce Marketing Manager

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Date: Dec 3, 2024

Location: İstanbul - TR, TR

Company: Coca Cola İçecek

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Job Identification

We are looking for an E-Commerce Marketing Manager to join our E-Commerce team in Istanbul. The E-Commerce Marketing Manager role is responsible for designing and executing the e-Commerce Marketing Strategy for eRetailers and Food Service Aggregators, embracing whole portfolio, through company & shopper & customer lens, to drive sustainable & profitable growth in e-Commerce Channel.

Main Responsibilities

1.    Budget and Strategy Management:

  • Leading the business plan process end to end from preparing to executing. Tracking annual  and long term business plans for each customer defining channel and brand roles. Setting objectives within a cohesive channel mapping framework.
  • Managing the marketing budget dedicated to eCommerce channels, ensuring alignment with overall business goals. Overseeing ongoing performance tracking, ensuring effective reallocation and optimization of resources.

2.    Execution & Portfolio Management: 

  • Leading all marketing activities from presenting ideas to customers to designing promotions & driving visibility on shelf. Monitoring the existing portfolio performance & identifying the gaps/opportunities & reshaping the portfolio if needed. Creating attractive business solutions and leading innovations to improve portfolio availability & visibility.
  • Digital Shelf Management and Brand Activation via defining and leading the digital shelf strategy, ensuring brand image consistency, content accuracy, and keyword optimization for enhanced search and visibility.

3.    Business & Performance Tracking:

  • Monitoring all internal & external market dynamics (KBI tracking, sales/market share analysis, category trends, FMCG tracking).
  • Tracking & implementing necessary Research & Customer Understanding studies regarding company & customer needs in a local & global perspective.
  • Tracking ROAS and other key performance metrics (conversion rates, click-through rates, traffic) for digital marketing activities, coordinating with media teams.

4.    E-Retailer Partnerships and Capability Building:

  • Creating and deploying an e-Retailer Capability Matrix to assess and enhance digital capabilities across online retailers.
  • Leading and supporting e-Retailer partnership projects, focusing on transactional and brand marketing initiatives for optimal market penetration.
  • Defining and implementing the retailer redirection strategy, aligning with media & brand teams to optimize channel-specific opportunities.

5.    Cross-functional Collaboration:

  • Partnering with all functions to design and execute business development solutions ensuring our service model & capabilities match market needs (i.e. new digital tools with IT teams, new merchandizing solutions with Supply Chain teams etc.).
  • Coordinating with all marketing teams to create a holistic approach across company to have a relevant and target audience based digital shopping experience.
  • Building sustainable network across functions & other CCI countries to increase the awareness of the channel needs & opportunities to implement & share best practices. 

Qualifications

  • Proven experience in channel strategy & management in FMCG, ideally in e-Commerce & digital marketing.
  • Excellent communication & presentation skills.
  • Strong willingness for cross-functional development assignments.
  • Strong impact & influence skills with a solution-oriented approach.
  • Ability to work cross-functionally, collaborating effectively with internal & external stakeholders.
  • Strong analytical skills with experience in tracking and improving key performance metrics.
  • Advanced English

Mission Statement

Mission Statement here...

Candidate Education

 

What We Embrace: 

  • “People Centered” Focus
  • Equal Salary Advocate
  • A Globally Diverse/An International Workplace
  • Inclusive Team-Building Activities
  • Digital Learning Opportunities
  • Leadership Exposure With Organizational Events
  • Inclusive Language And Culture
  • Social Clubs/Networks
  • Inclusive/Family-Friendly Policies

 

Who We Are
 

CCI is a multinational beverage company operating in Azerbaijan, Iraq, Jordan, Kazakhstan, Kyrgyzstan, Pakistan, Syria, Tajikistan, Turkey, Turkmenistan, and Uzbekistan. CCI produces, distributes, and sells The Coca-Cola Company's sparkling and still beverages. With 30 bottling plants, 3 fruit processing plants, and more than 10,000 employees in 11 countries, CCI offers a wide range of beverages to a consumer base of 430 million.

Our purpose at CCI is to create value for our employees, customers, consumers, and community. In line with our vision to become the best FMCG company, we put people at the core of everything we do. We achieve successful results with our people who come together as One Team, committing to live by our shared values of passion, integrity, accountability, and teamwork. Our ambition is to become a great place to work, which is inclusive, diverse, and inspiring, with its key organizational and leadership capabilities.

Encouraging a diverse and inclusive organization is core to our commitment at CCI, that's why we nurture it in everything we do. We are proud to become the fourth company to obtain the EQUAL-SALARY global certification and proud to be an Equal Opportunity and Affirmative Action employer, covering in all our countries.

We take responsibility for the future with our Sustainability Commitments for 2030.

Focusing our roadmap on six main areas, including packaging, water, and climate on environmental issues; human rights, diversity & inclusion, and community investments on social issues, we pledged 9 commitments to continuously improve our efforts. To ensure that by the year 2030, 35% of newly hired individuals, 40% of managerial positions, and 50% of executive committee members are comprised of women.

 

  We're an equal opportunity employer. All applicants will be considered for employment without attention to race, sex, color, national or      social origin, ethnicity, religion, age, pregnancy, disability, sexual orientation, gender expression, or political opinion.

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