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Channel Marketing Manager

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Date: Jan 8, 2025

Location: Baku, AZ

Company: Coca Cola İçecek

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# ProudlyCCI

We are looking for a Channel Marketing Manager to be a part of our Marketing team located in Azerbaijan.

 

What We Expect

Channel Vision & Strategy Development:

  • Leads development of channel and shopper insights to identify priority growth opportunities for CCI and inform portfolio deployment against those opportunities across the Sparkling and Stills business; overlays competitive insights to refine understanding of opportunity and ability to win competitively
  • Build 3-year vision and growth opportunities (volume and profit) by channels
  • Works with Category Marketing Manager to develop aligned portfolio growth strategy and resource prioritization for DME and Brand activation calendar
  • Define metrics for winning consistent with channel priorities, defining penetration, frequency, transaction, volume and share growth targets
  • Evaluate and recommend common practices, processes, programs, strategies, measures etc. to be used both across the business and in a vertically aligned manner

Marketing Programs Planning, Development & Coordination:

  • Ensures optimal planning of brand specific initiatives with Supply Chain & TCCC Brand Teams
  • Leads consumer promotion strategies with dedicated consumer / shopper / channel research, promo evaluation tools and metrics in coordination with TCCC
  • Ensures flawless execution of sparkling consumer promotions

Business Monitoring:

  • Monitors market growth, category trends, competitive environment
  • Identifies problems and opportunities (w/in volume, share, brand & region)
  • Cooperatively works with sales; tracks channel & regional performance
  • Monitors performance vs business targets
  • Presents business results

People Leadership:

  • Contribute personal and professional development of GPMs & PMs through coaching and career counseling

Qualifications:

  • Bachelor’s degree in related field
  • Marketing management experience in FMCG
  • People leadership experience
  • Trade and shopper marketing know-how
  • Advanced English level

 

Who we are:

CCI is a multinational beverage company operating in Azerbaijan, Iraq, Jordan, Kazakhstan, Kyrgyzstan, Pakistan, Syria, Tajikistan, Turkey, Turkmenistan, Uzbekistan, Bangladesh. CCI produces, distributes, and sells The Coca-Cola Company's sparkling and still beverages. With 30 bottling plants, 3 fruit processing plants, and more than 10,000 employees in 12 countries, CCI offers a wide range of beverages to a consumer base of 430 million.

Our purpose at CCI is to create value for our employees, customers, consumers, and community. In line with our vision to become the best FMCG company, we put people at the core of everything we do. We achieve successful results with our people who come together as One Team, committing to live by our shared values of passion, integrity, accountability, and teamwork. Our ambition is to become a great place to work, which is inclusive, diverse, and inspiring, with its key organizational and leadership capabilities.

Encouraging a diverse and inclusive organization is core to our commitment at CCI, that's why we nurture it in everything we do. We are proud to become the fourth company to obtain the EQUAL-SALARY global certification and proud to be an Equal Opportunity and Affirmative Action employer, covering all our countries.

We take responsibility for the future with our Sustainability Commitments for 2030.

Focusing our roadmap on six main areas, including packaging, water, and climate on environmental issues; human rights, diversity & inclusion, and community investments on social issues, we pledged 9 commitments to continuously improve our efforts. To ensure that by the year 2030, 35% of newly hired individuals, 40% of managerial positions, and 50% of executive committee members are comprised of women.

We're an equal opportunity employer. All applicants will be considered for employment without attention to race, sex, color, national or social origin, ethnicity, religion, age, pregnancy, disability, sexual orientation, gender expression or political opinion.

 

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