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Product Manager

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Date: Apr 15, 2025

Location: Baku, AZ

Company: Coca Cola İçecek

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# ProudlyCCI

Job Identification

 

We are looking for a Product Manager to be a part of our Marketing team located in Azerbaijan.

What We Expect

 

  • Leading Traditional Channel for whole portfolio, in terms of PiCoS (picture of success), performance initiatives to drive KPIs for this channel – penetration, transaction, volume share growth, frequency.
  • Facilitating in consumer demand generation for products via identifying the most effective sales markets, fine tuning planograms as well as requirements for quality characteristics of execution (points of interruption)
  • Leading and defining market and or sales team’s needs for POSM materials, focuses on ways to increase SOVI
  • Tracking stock of all portfolio across all regions
  • Leading Top SKU initiatives via creating focus, and regional opportunity mapping
  • "Developing and managing category/brand trade promotion budget to maximize sales opportunities across all customer segments
  • Deploying and executing new trade marketing strategies/tools to leverage the overall customer experience"
  • Leading digital initiative in the TT Channel
  • Leading instore shopper messaging initiatives aligned in BP, preparing a guideline for all zones (transition, impulse and destination), leading the planning process for innovations and promotions, achieve best execution for NPDs
  • Activating national consumer promos and or innovations in the channel, ensuring proper tactics to ensure targeted shopper communication and redemption rate
  • Coordinating periodic sales team trainings on Best Execution principals
  • Controlling all PICOS, pulse-checking via field visits
  • Monitoring, analyzing and evaluating trade and market performance and customer feedback to generate new ideas, identifies service features that need to be changed to meet customer needs.
  • Leading ABP preparations in channel, contributes to channel strategy alignment
  • Manages effectively DME budget of the channel
  • Manages cross-channel marketing activity alignment according to marketing calendar

Qualifications

 

  • Bachelor’s degree in related field
  • Marketing management experience in FMCG                                                                        
  • Trade and shopper marketing know-how                                           
  • Advanced English level

 

What We Embrace:

 

  • “People Centered” Focus
  • Equal Salary Advocate
  • A Globally Diverse/An International Workplace
  • Inclusive Team-Building Activities
  • Digital Learning Opportunities
  • Leadership Exposure With Organizational Events
  • Inclusive Language And Culture
  • Social Clubs/Networks
  • Inclusive/Family-Friendly Policies

 

Who We Are
 

CCI is a multinational beverage company which operates in Türkiye, Pakistan, Kazakhstan, Iraq, Uzbekistan, Bangladesh, Azerbaijan, Kyrgyzstan, Jordan, Tajikistan, Turkmenistan, and Syria. CCI produces, distributes and sells sparkling and still beverages. CCI employs more than 10,000 people, has a total of 33 bottling plants, and 3 fruit processing plants in 12 countries, offering a wide range of beverages to a population base of 600 million people.

 

Our purpose at CCI is to create value for our employees, customers, consumers, and community. In line with our vision to become the best FMCG company, we put people at the core of everything we do. We achieve successful results with our people who come together as One Team, committing to live by our shared values of passion, integrity, accountability, and teamwork. Our ambition is to become a great place to work, which is inclusive, diverse, and inspiring, with its key organizational and leadership capabilities.

Encouraging a diverse and inclusive organization is core to our commitment at CCI, that's why we nurture it in everything we do. We are proud to become the fourth company to obtain the EQUAL-SALARY global certification and proud to be an Equal Opportunity and Affirmative Action employer, covering in all our countries.

We take responsibility for the future with our Sustainability Commitments for 2030.

Focusing our roadmap on six main areas, including packaging, water, and climate on environmental issues; human rights, diversity & inclusion, and community investments on social issues, we pledged 9 commitments to continuously improve our efforts. To ensure that by the year 2030, 35% of newly hired individuals, 40% of managerial positions, and 50% of executive committee members are comprised of women.

 

  We're an equal opportunity employer. All applicants will be considered for employment without attention to race, sex, color, national or      social origin, ethnicity, religion, age, pregnancy, disability, sexual orientation, gender expression, or political opinion.

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