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Field Sales Executive

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Date: Mar 11, 2025

Location: Islamabad, PK

Company: Coca Cola İçecek

Job Identification

Field Sales Executive- Murree, Muzaffarabad.

Mission Statement

To develop the market in order to increase Market Share, enhance Numeric & Weighted Availability along with Share within the outlet by achieving secondary sales target while ensuring the maximum availability of the company’s product, creation & re-activation of outlets that exist in marketplace, execution in every outlet as per company guidelines and act as a guardian of the company assets deployed in the market. To develop the market in order to increase Market Share, enhance Numeric & Weighted Availability along with Share within the outlet by achieving secondary sales target while ensuring the maximum availability of the company’s product, creation & re-activation of outlets that exist in marketplace, execution in every outlet as per company guidelines and act as a guardian of the company assets deployed in the market

Main Responsibilities

 

 

  • Ensure Secondary volume achievement vs assigned targets through his assigned team (Preseller / Merchandiser / Hot Seller etc) to enhance Market Share
  • Discuss RED Scores by outlets with Presellers on daily basis & highlight gaps to ensure In-Outlet Execution being carried out by his team as per PicOS & RED criteria and all marketing initiatives in his area
  • Create new outlets and retained as per target and area potential to increase Numeric & Weighted distribution
  • Expand SKU Penetration as per benchmark availability numbers
  • To ensure that basic business indicators ((annually revised business targets table (KPI), Cooler KPIs etc), consistent with company strategies, follow the realized and budgeted difference, take the necessary actions.
  • Accomplish his daily Planned calls, spend ample time-in-market and coach his presellers (On Job Training) on RTM / 10 step call process etc
  • Ensure that all type of Master data in the sales information systems pertaining to his/her area is cleansed, validated and updated on a regular basis
  • Analyze SFE KPI’s and get the area route modified or adjust frequencies to improve Green KPIs for Preseller through RTM Executives
  • Supervise/ensure the proper injection and optimal utilization of Company’s Assets in the market i.e. Coolers, Glass, Shell, Signage, Outlet Activation material etc.
  • Maintain customer collaboration and relationship with all the customers in his/her area to ensure and address proper & timely handling of customer complaints that they remain loyal
  • Responsible for inducting new Preseller on Distributor Payroll under his domain, training and developing Presellers and Delivery teams as per CCI standards.
  • On-Ground Implementation of New System related Initiatives and ensuring all type of process compliances as defined by the company
  • Monitor and report competitor activity in his/her assigned area, notify his manager and suggest ways to counter them

 

Candidate Education

  • Master’s Degree
  • Bachelor’s Degree
  • Major for Education: Business, Social Sciences, Engineering

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