Field Sales Executive

Job Identification

Field Sales Executive

Mission Statement

To develop the market in order to increase Market Share, enhance Numeric & Weighted Availability along with Share within the outlet by achieving secondary sales target while ensuring the maximum availability of the company’s product, creation & re-activation of outlets that exist in marketplace, execution in every outlet as per company guidelines and act as a guardian of the company assets deployed in the market

Main Responsibilities

Ensure Secondary volume achievement vs assigned targets through his assigned team (Preseller / Merchandiser / HotSeller etc) to enhance Market Share
Discuss RED Scores by outlets with Presellers on daily basis based on Photo Recognition & highlight gaps to ensure In-Outlet Execution being carried out by his team as per PicOS & RED criteria and all marketing initiatives in his area
Create new outlets and retained as per target and area potential to increase Numeric & Weighted distribution
To ensure that basic business indicators ((annually revised business targets table (KPI), Cooler KPIs, SKU Penetration etc), consistent with company strategies, follow the realized and budgeted difference, take the necessary actions.
Accomplish his daily Planned calls, spend ample time-in-market and coach his presellers (On Job Training) on RTM / 10 step call process etc
Ensure that all type of Master data in the sales information systems pertaining to his/her area is cleansed, validated and updated on a regular basis
Analyze SFE KPI’s and get the area route modified or adjust frequencies to improve Green KPIs for Preseller through RTM Executives
Supervise/ensure the proper injection and optimal utilization of Company’s Assets in the market i.e. Coolers, Glass, Shell, Signage, Outlet Activation material etc.
Maintain customer collaboration and relationship with all the customers in his/her area to ensure and address proper & timely handling of customer complaints that they remain loyal
Responsible for inducting new Preseller on Distributor Payroll under his domain, training and developing Presellers and Delivery teams as per CCI standards.
On-Ground Implementation of New System related Initiatives and ensuring all type of process compliances as defined by the company
Monitor and report competitor activity in his/her assigned area, notify his manager and suggest ways to counter them; Prospecting the area annually to identify the outlet potential to convert and periodic surveys to collect market information

Candidate Education

Bachelors Degree with 2-3 years experience