Field Sales Executive

Job Identification

Field Sales Executive - Rahim Yar Khan

Mission Statement

To develop the market in order to increase Market Share, enhance Numeric & Weighted Availability along with Share within the outlet by achieving secondary sales target while ensuring the maximum availability of the company’s product, creation & re-activation of outlets that exist in marketplace, execution in every outlet as per company guidelines and act as a guardian of the company assets deployed in the market. 

Main Responsibilities

Ensure Secondary SKU wise volume achievement vs targets assigned to enhance Market Share

Rationalize Discounts in the market & use promotion intelligently to achieve company net sales revenue

Create new outlets and retained as per target and area potential to increase Numeric & Weighted distribution

Ensure that all data in the sales information systems and conduct regular audits 

Analyze SFE KPI’s and modify the area route or adjust frequencies to improve Green KPIs for Preseller

Accomplish his daily Planned calls, spend ample time-in-market and coach his presellers on 10 step call process

Discuss Execution Scores by outlets with Presellers on daily basis & highlight gaps to ensure In-Outlet Execution being carried out by his team as per PicOS & RED criteria and all marketing initiatives in his area

Monitor and report competitor activity in the assigned area and suggest ways to counter them

Supervise the proper injection and optimal utilization of Company’s Assets in the market i.e. Coolers, Glass, Shell, Signage, Outlet Activation material etc.

Manage In-outlet investment having optimal mix of Discounts, DME, Assets & Activation

Monitoring the efficiency of equipment, increasing cooler throughput & reduce nonproductive coolers 

Responsible for making attempts to recover the cooler as per company procedure in case of missing or disputed cooler

Candidate Education

Bachelor's Degree preferably Masters